The copywriting agency for agencies
Words, Words, Words is a copywriting agency founded by industry veteran Jeff Edis, bringing together a portfolio of experienced writers, many of them award-winning in their respective fields. Built specifically to support advertising, creative and media agencies, the model is simple: provide the right writer, with the right expertise, exactly when they’re needed. Not on staff. Not on retainer. Just the right fit for the job in hand. Experienced.

A brand as distinctive as the person behind it
Having known Jeff for a number of years, and worked together on various projects since first meeting in 2012, it was clear that Words, Words, Words needed to reflect both his personality and the opportunity he’d identified. Agencies often require high-quality copywriting support, but don’t always have the capacity, time, or networks to source the right talent quickly. Words, Words, Words was created to fill that gap.

The challenge was to build a brand that felt as unconventional and characterful as Jeff himself, while still grounded in credibility and experience. It also needed to stand apart from the expected look and feel of a traditional copywriting agency, particularly online. The aim was to create something distinctive, memorable, and unmistakably its own.

Rooted in the craft of British writing
The brand identity was developed around the long heritage and cultural weight of British writing, using it as a foundation to establish both credibility and character. From the outset, the intention was to create something that felt steeped in tradition, yet presented in a way that was confident, contemporary and unmistakably individual.

A red, blue and off-white colour palette draws directly from the tones of the Union Jack, subtly reinforcing that sense of heritage without becoming overtly patriotic. Typography and layout were approached with restraint, allowing the personality of the brand to come through in more expressive ways.

Central to the identity is a distinctive illustrative style, developed in collaboration with respected illustrator Simon Henshaw. The illustrations give the brand a recognisable visual language and an immediate sense of originality, particularly across the website, where they play a leading role in shaping the overall experience. The result is a site that feels unlike any typical copywriting agency — engaging, characterful, and deliberately unexpected.

The wider rollout included business stationery, a creative direct mail piece to introduce Words, Words, Words to agencies, and a ‘Writers Manifesto’ that clearly articulates the agency’s approach and unique strengths. Every element was designed to feel considered, cohesive, and grounded in the idea of craft.

The outcome is a brand that feels both established and distinctive, balancing heritage with personality and professionalism with individuality. Most importantly, it feels entirely true to the person and the proposition behind it. Just like Jeff.

– Illustration: Simon Henshaw